AMENDED AND RESTATED
                          CERTIFICATE OF INCORPORATION
                                       OF
                               WEBSIDESTORY, INC.
 
      WebSideStory, Inc. (the "CORPORATION"), a corporation organized and
existing under and by virtue of the General Corporation Law of the State of
Delaware (the "DGCL"), DOES HEREBY CERTIFY:
 
      1.    The name of the Corporation is WebSideStory, Inc. The Corporation's
original Certificate of Incorporation was filed on July 13, 2000.
 
      2.    That by action taken by meeting of the Board of Directors on July
14, 2004, resolutions were duly adopted setting forth a proposed amendment and
restatement of the Certificate of Incorporation of the Corporation, declaring
said amendment and restatement to be advisable and directing its officers to
submit said amendment and restatement to the stockholders of the Corporation for
consideration thereof. The resolution setting forth the proposed amendment and
restatement is as follows:
 
      "THEREFORE, BE IT RESOLVED, that the Certificate of Incorporation of the
Corporation is hereby amended to read in its entirety as follows, subject to the
required consent of the stockholders of the Corporation:
 
      FIRST:      The name of the Corporation (hereinafter the "CORPORATION") is
WebSideStory, Inc.
 
      SECOND:     The address, including street, number, city and county, of the
registered office of the Corporation in the State of Delaware is 2711
Centerville Road, Suite 400, Wilmington, County of New Castle, Delaware 19808;
and the name of the Registered Agent of the Corporation at such address is
Corporation Service Company.
 
      THIRD:      The nature of the business or purposes to be conducted or
promoted is to engage in any lawful act or activity for which corporations may
be organized under the General Corporation Law of the State of Delaware (the
"DGCL").
 
      FOURTH:     The Corporation is authorized to issue two classes of stock to
be designated, respectively, Common Stock, par value $0.001 per share ("COMMON
STOCK") and Preferred Stock, par value $0.001 per share ("PREFERRED STOCK"). The
total number of shares the Corporation shall have the authority to issue is
Eighty Five Million (85,000,000) shares, Seventy Five Million (75,000,000)
shares of which shall be Common Stock and Ten Million (10,000,000) shares of
which shall be Preferred Stock.
 
                  (1)   Common Stock. The voting, dividend and liquidation
rights of the holders of the Common Stock are subject to and qualified by the
rights of the holders of the Preferred Stock of any series as may be designated
by the Board of Directors upon any issuance of the Preferred Stock or any
series. The holders of the Common Stock are entitled to one vote
 
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for each share held at all meetings of stockholders. There shall be no
cumulative voting. Dividends may be declared and paid on the Common Stock from
funds lawfully available therefor as and when determined by the Board of
Directors and subject to any preferential dividend rights of any then
outstanding Preferred Stock. Upon the dissolution or liquidation of the
Corporation, whether voluntary or involuntary, holders of the Corporation will
be entitled to receive ratably all assets of the Corporation available for
distribution to stockholders, subject to any preferential rights of any then
outstanding Preferred Stock.
 
                  (2)   Preferred Stock. Shares of Preferred Stock may be issued
from time to time in one or more series, each of such series to have such terms
as stated in the resolution or resolutions providing for the establishment of
such series adopted by the Board of Directors of the Corporation as hereinafter
provided. Authority is hereby expressly granted to the Board of Directors of the
Corporation to issue, from time to time, shares of Preferred Stock in one or
more series, and, in connection with the establishment of any such series by
resolution or resolutions, to determine and fix such voting powers, full or
limited, or no voting powers, and such other powers, designations, preferences
and relative, participating, optional, and other special rights, and the
qualifications, limitations, and restrictions thereof, if any, including,
without limitation, dividend rights, conversion rights, redemption privileges
and liquidation preferences, as shall be stated in such resolution or
resolutions, all to the fullest extent permitted by the DGCL. Without limiting
the generality of the foregoing, the resolution or resolutions providing for the
establishment of any series of Preferred Stock may, to the extent permitted by
law, provide that such series shall be superior to, rank equally with or be
junior to the Preferred Stock of any other series. The powers, preferences and
relative, participating, optional and other special rights of each series of
Preferred Stock, and the qualifications, limitations or restrictions thereof, if
any, may be different from those of any and all other series at any time
outstanding. Except as otherwise expressly provided in the resolution or
resolutions providing for the establishment of any series of Preferred Stock, no
vote of the holders of shares of Preferred Stock or Common Stock shall be a
prerequisite to the issuance of any shares of any series of the Preferred Stock
authorized by and complying with the conditions of this Certificate of
Incorporation.
 
      FIFTH:      (1)   The business and affairs of the Corporation shall be
managed by or under the direction of a Board of Directors having that number of
directors set out in the Bylaws of the Corporation as adopted or as set forth
from time to time by a duly adopted amendment thereto by the Board of Directors
or stockholders of the Corporation.
 
                  (2)   No director (other than directors elected by one or more
series of Preferred Stock) may be removed from office by the stockholders except
for cause and, in addition to any other vote required by law, upon the
affirmative vote of not less than 66-2/3% of the total voting power of all
outstanding securities of the Corporation then entitled to vote generally in the
election of directors, voting together as a single class.
 
                  (3)   The directors of the Corporation, other than directors
elected by one or more series of Preferred Stock, shall be divided into three
classes, designated Class I, Class II and Class III. Each class shall consist,
as nearly as may be possible, of one-third of the total number of directors
(other than directors elected by one or more series of Preferred
 
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<PAGE>
 
Stock) constituting the entire Board of Directors. Each director (other than
directors elected by one or more series of Preferred Stock) shall serve for a
term ending on the date of the third annual meeting of stockholders next
following the annual meeting at which such director was elected, provided that
directors initially designated as Class I directors shall serve for a term
ending on the date of the 2005 annual meeting, directors initially designated as
Class II directors shall serve for a term ending on the date of the 2006 annual
meeting, and directors initially designated as Class III directors shall serve
for a term ending on the date of the 2007 annual meeting. Notwithstanding the
foregoing, each director shall hold office until such director's successor shall
have been duly elected and qualified or until such director's earlier death,
resignation or removal. If the number of directors (other than directors elected
by one or more series of Preferred Stock) is changed, any increase or decrease
shall be apportioned among the classes so as to maintain the number of directors
in each class as nearly equal as possible, but in no event will a decrease in
the number of directors shorten the term of any incumbent director. Vacancies on
the Board of Directors resulting from death, resignation, removal or otherwise
and newly created directorships resulting from any increase in the number of
directors (other than directors elected by one or more series of Preferred
Stock) may be filled solely by a vote of a majority of the directors then in
office (although less than a quorum) or by a sole remaining director, and each
director so elected shall hold office for a term that shall coincide with the
remaining term of the class to which such director shall have been elected.
Whenever the holders of one or more classes or series of Preferred Stock shall
have the right, voting separately as a class or series, to elect directors, the
nomination, election, term of office, filling of vacancies, removal and other
features of such directorships shall not be governed by this Article FIFTH
unless otherwise provided for in the certificate of designation for such classes
or series.
 
      SIXTH:      The Corporation is to have perpetual existence.
 
      SEVENTH:    The following provisions are inserted for the management of
the business and the conduct of the affairs of the Corporation and for the
further definition of the powers of the Corporation and its directors and
stockholders:
 
                  (1)   The Board of Directors is expressly authorized to make,
adopt, amend, alter, rescind or repeal the Bylaws of the Corporation.
Notwithstanding the foregoing, the stockholders may adopt, amend, alter, rescind
or repeal the Bylaws with, in addition to any other vote required by law, the
affirmative vote of the holders of not less than 66-2/3% of the total voting
power of all outstanding securities of the Corporation then entitled to vote
generally in the election of directors, voting together as a single class.
 
                  (2)   Elections of directors need not be by written ballot
unless the Bylaws of the Corporation so provide.
 
                  (3)   Any action required or permitted to be taken at any
annual or special meeting of stockholders may be taken only upon the vote of
stockholders at an annual or special meeting duly noticed and called in
accordance with the DGCL, and may not be taken by written consent of
stockholders without a meeting.
 
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<PAGE>
 
                  (4)   Special meetings of the stockholders of the Corporation
for any purpose or purposes may be called at any time by the Chairman of the
Board of Directors or the President or at the written request of a majority of
the members of the Board of Directors and may not be called by any other person;
provided, however, that if and to the extent that any special meeting of
stockholders may be called by any other person or persons specified in any
provisions of the Certificate of Incorporation or any amendment thereto or any
certificate filed under Section 151(g) of the DGCL, then such special meeting
may also be called by the person or persons, in the manner, at the times and for
the purposes so specified.
 
      EIGHTH:     (a)   Subject to Article EIGHTH (c), the Corporation shall
indemnify and hold harmless any person who was or is a party or is threatened to
be made a party to any threatened, pending or completed action, suit or
proceeding, whether civil, criminal, administrative or investigative (other than
an action by or in the right of the Corporation) by reason of the fact that he
or she is or was a director or officer of the Corporation, or is or was serving
at the request of the Corporation as a director or officer of another
corporation, partnership, joint venture, trust, employee benefit plan or other
enterprise, against expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by him or her in
connection with such action, suit or proceeding if he or she acted in good faith
and in a manner he or she reasonably believed to be in or not opposed to the
best interests of the Corporation, and, with respect to any criminal action or
proceeding, had no reasonable cause to believe his or her conduct was unlawful.
The termination of any action, suit or proceeding by judgment, order,
settlement, conviction, or upon a plea of nolo contendere or its equivalent,
shall not, of itself, create a presumption that the person did not act in good
faith and in a manner which he or she reasonably believed to be in or not
opposed to the best interests of the Corporation, and, with respect to any
criminal action or proceeding, had reasonable cause to believe that his or her
conduct was unlawful.
 
                  (b)   Subject to Article EIGHTH (c), the Corporation shall
indemnify and hold harmless any person who was or is a party or is threatened
to be made a party to any threatened, pending or completed action or suit by or
in the right of the Corporation to procure a judgment in its favor by reason of
the fact that he or she is or was a director or officer of the Corporation, or
is or was serving at the request of the Corporation as a director or officer of
another corporation, partnership, joint venture, trust, employee benefit plan or
other enterprise against expenses (including attorneys' fees) actually and
reasonably incurred by him or her in connection with the defense or settlement
of such action or suit if he or she acted in good faith and in a manner he or
she reasonably believed to be in or not opposed to the best interests of the
Corporation; except that no indemnification shall be made in respect of any
claim, issue or matter as to which such person shall have been adjudged to be
liable to the Corporation unless and only to the extent that the Court of
Chancery of the State of Delaware or the court in which such action or suit was
brought shall determine upon application that, despite the adjudication of
liability but in view of all the circumstances of the case, such person is
fairly and reasonably entitled to indemnity for such expenses which the Court of
Chancery of the State of Delaware or such other court shall deem proper.
 
                  (c)   Any indemnification under this Article EIGHTH (unless
ordered by a court) shall be made by the Corporation only as authorized in the
specific case upon a
 
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<PAGE>
 
determination that indemnification of the director or officer or other person
entitled to indemnification under this Article EIGHTH is proper in the
circumstances because he or she has met the applicable standard of conduct set
forth in Article EIGHTH (a) or Article EIGHTH (b), as the case may be. Such
determination shall be made, with respect to an officer or director, (i) by the
Board of Directors by a majority vote of directors who were not parties to such
action, suit or proceeding, even though less than a quorum, (ii) by a committee
of directors who were not parties to such action, suit or proceeding even though
less than a quorum, (iii) if there are no such directors, or if such directors
so direct, by independent legal counsel in a written opinion, or (iv) by the
stockholders. To the extent, however, that a present or former director or
officer of the Corporation has been successful on the merits or otherwise in
defense of any action, suit or proceeding referred to in Article EIGHTH (a) or
Article EIGHTH (b), or in defense of any claim, issue or matter therein, he or
she shall be indemnified against expenses (including attorneys' fees) actually
and reasonably incurred by him or her in connection therewith, without the
necessity of authorization in the specific case.
 
                  (d)   Notwithstanding any contrary determination in the
specific case under Article EIGHTH (c), and notwithstanding the absence of any
determination thereunder, any present or former director or officer of the
Corporation may apply to the Court of Chancery of the State of Delaware for
indemnification to the extent otherwise permissible under Article EIGHTH (a) and
Article EIGHTH (b). The basis of such indemnification by a court shall be a
determination by such court that indemnification of such person is proper in the
circumstances because he or she has met the applicable standards of conduct set
forth in Article EIGHTH (a) or Article EIGHTH (b), as the case may be. Neither a
contrary determination in the specific case under Article EIGHTH (c) nor the
absence of any determination thereunder shall be a defense to such application
or create a presumption that such person seeking indemnification has not met any
applicable standard of conduct. Notice of any application for indemnification
pursuant to this Article EIGHTH (d) shall be given to the Corporation promptly
upon the filing of such application. If successful, in whole or in part, such
person seeking indemnification in the Court of Chancery of the State of Delaware
shall also be entitled to be paid the expense of prosecuting such application.
 
                  (e)   Expenses incurred by a person who is or was a director
or officer of the Corporation in defending or investigating a threatened or
pending action, suit or proceeding shall be paid by the Corporation in advance
of the final disposition of such action, suit or proceeding upon receipt of an
undertaking by or on behalf of such person to repay such amount if it shall
ultimately be determined that he or she is not entitled to be indemnified by the
Corporation as authorized in this Article EIGHTH.
 
                  (f)   The indemnification and advancement of expenses provided
by or granted pursuant to this Article EIGHTH shall not be deemed exclusive of
any other rights to which those seeking indemnification or advancement of
expenses may be entitled under any bylaw, agreement, contract, vote of
stockholders or disinterested directors or pursuant to the direction (howsoever
embodied) of any court of competent jurisdiction or otherwise, both as to action
in his or her official capacity and as to action in another capacity while
holding such office, it being the policy of the Corporation that indemnification
of the persons specified in Article EIGHTH (a) and Article EIGHTH (b) shall be
made to the fullest extent permitted by
 
                                       5
<PAGE>
 
law. The provisions of this Article EIGHTH shall not be deemed to preclude the
indemnification of any person who is not specified in Article EIGHTH (a) or
Article EIGHTH (b) but whom the Corporation has the power or obligation to
indemnify under the provisions of the DGCL, or otherwise.
 
                  (g)   The Corporation may purchase and maintain insurance on
behalf of any person who is or was a director or officer of the Corporation, or
is or was serving at the request of the Corporation as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust,
employee benefit plan or other enterprise against any liability asserted against
him or her and incurred by him or her in any such capacity, or arising out of
his or her status as such, whether or not the Corporation would have the power
or the obligation to indemnify him or her against such liability under the
provisions of this Article EIGHTH or Section 145 of the DGCL.
 
                  (h)   For purposes of this Article EIGHTH, references to "the
Corporation" shall include, in addition to the resulting corporation, any
constituent corporation (including any constituent of a constituent) absorbed in
a consolidation or merger which, if its separate existence had continued, would
have had the power and authority to indemnify its directors or officers, so that
any person who is or was a director or officer of such constituent corporation,
or is or was serving at the request of such constituent corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust, employee benefit plan or other enterprise, shall stand in the
same position under the provisions of this Article EIGHTH with respect to the
resulting or surviving corporation as he or she would have with respect to such
constituent corporation if its separate existence had continued. For purposes of
this Article EIGHTH, references to "serving at the request of the Corporation"
shall include any service as a director, officer, employee or agent of the
Corporation which imposes duties on, or involves services by, such person with
respect to an employee benefit plan, its participants or beneficiaries; and a
person who acted in good faith and in a manner he or she reasonably believed to
be in the interest of the participants and beneficiaries of an employee benefit
plan shall be deemed to have acted in a manner "not opposed to the best
interests of the Corporation" as referred to in this Article EIGHTH. For
purposes of any determination under Article EIGHTH (c), a person shall be deemed
to have acted in good faith in a manner he or she reasonably believed to be in
or not opposed to the best interests of the Corporation, or, with respect to any
criminal action or proceeding, to have had no reasonable cause to believe his or
her conduct was unlawful, if his or her action is based on the records or books
of account of the Corporation or another enterprise, or on information supplied
to him or her by the officers of the Corporation or another enterprise in the
course of their duties, or on the advice of legal counsel for the Corporation or
another enterprise or on information or records given or reports made to the
Corporation or another enterprise by an independent certified public accountant
or by an appraiser or other expert selected with reasonable care by the
Corporation or another enterprise. The term "another enterprise" as used in this
Article EIGHTH (h) shall mean any other corporation or any partnership, joint
venture, trust, employee benefit plan or other enterprise of which such person
is or was serving at the request of the Corporation as a director, officer,
employee or agent. The provisions of this Article EIGHTH (h) shall not be deemed
to be exclusive or to limit in any way the circumstances in which a person may
be deemed to have met the applicable standard of conduct set forth in Article
EIGHTH (a) or (b), as the case may be.
 
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<PAGE>
 
                  (i)   The indemnification and advancement of expenses provided
by, or granted pursuant to, this Article EIGHTH shall, unless otherwise provided
when authorized or ratified, continue as to a person who has ceased to be a
director or officer of the Corporation and shall inure to the benefit of the
heirs, executors and administrators of such a person.
 
                  (j)   Notwithstanding anything contained in this Article
EIGHTH to the contrary, except for proceedings to enforce rights to
indemnification (which shall be governed by Article EIGHTH (d)), the Corporation
shall not be obligated to indemnify any person in connection with a proceeding
(or part, thereof) initiated by such person unless such proceeding (or part
thereof) was authorized or consented to by the Board of Directors of the
Corporation.
 
                  (k)   The Corporation may, to the extent authorized from time
to time by the Board of Directors, provide rights to indemnification and to the
advancement of expenses to employees and agents of the Corporation similar to
those conferred in this Article EIGHTH to directors and officers of the
Corporation.
 
      NINTH:      A director of the Corporation shall not be personally liable
to the Corporation or its stockholders for monetary damages for breach of
fiduciary duty as a director, provided that this Article shall not eliminate or
limit the liability of a director (i) for any breach of his or her duty of
loyalty to the Corporation or its stockholders, (ii) for acts or omissions not
in good faith or which involve intentional misconduct or a knowing violation of
the law, (iii) under Section 174 of the DGCL, or (iv) for any transaction from
which the director derives an improper personal benefit.
 
                  If the DGCL is hereafter amended to authorize corporate action
further limiting or eliminating the personal liability of directors, then the
liability of the director to the Corporation shall be limited or eliminated to
the fullest extent permitted by the DGCL, as so amended from time to time. Any
amendment, repeal or modification of this Article shall be prospective only, and
shall not adversely affect any right or protection of a director of the
Corporation under this Article NINTH in respect of any act or omission occurring
prior to the time of such amendment, repeal or modification.
 
      TENTH:      Each reference in this Certificate of Incorporation to any
provision of the DGCL refers to the specified provision of the DGCL, as the same
now exists or as it may hereafter be amended or superseded.
 
      ELEVENTH:   The Corporation reserves the right at any time and from time
to time to amend, alter, change or repeal any provision contained in this
Certificate of Incorporation, in the manner now or hereafter prescribed by the
laws of the State of Delaware; and all rights conferred on stockholders,
directors or any other persons herein are granted subject to this reservation;
provided, however, that no amendment, alteration, change or repeal may be made
to Article FIFTH, SEVENTH, EIGHTH, NINTH or ELEVENTH without the affirmative
vote of the holders of at least 66-2/3% of the outstanding voting stock of the
corporation, voting together as a single class."
 
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      3.    That said Amended and Restated Certificate of Incorporation has been
consented to and authorized by the holders of a majority of the issued and
outstanding stock entitled to vote in accordance with the provisions of Section
228 of the DGCL.
 
      4.    That said Amended and Restated Certificate of Incorporation was duly
adopted in accordance with the applicable provisions of Sections 242 and 245 of
the DGCL.
 
      IN WITNESS WHEREOF, WebSideStory, Inc. has caused this Certificate of
Incorporation to be signed by Jeffrey W. Lunsford, its President and Chief
Executive Officer and Michael S. Christian, its Secretary, this __ day of
_________, 2004.
 
                                WEBSIDESTORY, INC.,
                                a Delaware corporation
 
                                By: _____________________________________
                                    Name: Jeffrey W. Lunsford
                                    Title: President and Chief Executive Officer
 
Attest
 
______________________________
Name:  Michael S. Christian
Title: Secretary
 
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CERTIFICATE OF OWNERSHIP

MERGING

WEBSIDE SUBSIDIARY COMPANY

INTO

WEBSIDESTORY, INC.

(Subsidiary into parent pursuant to Section 253 of the General Corporation Law of Delaware)

* * * * * * *

WebSideStory, Inc., a corporation incorporated on the 13th day of July, 2000 (the “Corporation”), pursuant to the provisions of the General Corporation Law of the State of Delaware;

     DOES HEREBY CERTIFY:

     FIRST: That this Corporation owns 100% of the capital stock of WebSide Subsidiary Company, a corporation incorporated on the 4th day of May, 2007, pursuant to the provisions of the Delaware General Corporation Law and that this Corporation, by a resolution of its Board of Directors duly adopted at a meeting held on the 7th day of May, 2007, determined to and did merge WebSide Subsidiary Company with and into itself, which resolution is in the following words to wit:

     WHEREAS, the Corporation lawfully owns 100% of the outstanding stock of WebSide Subsidiary Company, a corporation organized and existing under the laws of Delaware, and

     WHEREAS, the Corporation desires to merge WebSide Subsidiary Company with and into itself and to be possessed of all the estate, property, rights, privileges and franchises of said corporation.

     BE IT RESOLVED, that the Corporation merge WebSide Subsidiary Company with and into itself, with the Corporation being the surviving corporation in such merger, and that the Corporation assume all of WebSide Subsidiary Company’s liabilities and obligations;

     RESOLVED FURTHER, that an authorized officer of the Corporation be and he is hereby directed to make and execute a certificate of ownership setting forth a copy of the resolution to merge WebSide Subsidiary Company with and into the Corporation and to assume its liabilities and obligations, and the date of adoption thereof, and to file the same in the office of the Secretary of State of Delaware, and a certified copy thereof in the office of the Recorder of Deeds of New Castle County;

     RESOLVED FURTHER, that the officers of the Corporation be and they hereby are authorized and directed to do all acts and things whatsoever, whether within or without the State of Delaware, which may be in any way necessary or proper to effect said merger; and

     RESOLVED FURTHER, that the Corporation change its corporate name by changing Article FIRST of the Amended and Restated Certificate of Incorporation of this Corporation to read as follows:

 


 

     “FIRST: The name of the corporation (hereinafter the Corporation) is Visual Sciences, Inc.”

     IN WITNESS WHEREOF, said parent corporation has caused its corporate seal to be affixed and this Certificate to be signed by an authorized officer this 9th day of May, 2007.

 

 

 

 

 

 

 

 

 

By:  

/s/ ANDREW GREENHALGH  

 

 

 

 

(Authorized Officer)

 

 

 

 

 

 

 

 

Name:  

Andrew Greenhalgh 

 

 

 

Title:  

Senior Vice President and General Counsel